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The Team
This project is my independent study, a semester-long capstone project with a live client. Each student is responsible for acquiring a client and working with them to solve a real business problem. I cannot wait to share this work with you after I present it.
This page will be live on May 20th, 2021, after the work is presented to the client.
See you then!
My Role
Brand audit
Competitive audit
Category audit
Social listening
In-depth interviews
Focus groups
Survey design
Qualitative + quantitative synthesis
Brand positioning
Communication planning
Strategic development
Creative elements
Client relationship
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