The Team

This project is my independent study, a semester-long capstone project with a live client. Each student is responsible for acquiring a client and working with them to solve a real business problem. I cannot wait to share this work with you after I present it.

 

This page will be live on May 20th, 2021, after the work is presented to the client.

 

See you then!

My Role

Brand audit

Competitive audit

Category audit

Social listening

In-depth interviews

Focus groups

Survey design

Qualitative + quantitative synthesis 

Brand positioning 

Communication planning

Strategic development 

Creative elements

Client relationship