Product Innovation + Launch
Apply a cultural trend to a stale product or category
THE PLOT: After the COVID19 pandemic hit, many people realized that their work from home situation was not optimal and added mental stress due to a lack of work/life boundaries.
THE CONFLICT: Although people are unhappy sharing their home office with their bedroom, most are unwilling to consider a multipurpose bed due to perceived lack of comfort and style.
THE RESOLUTION: A line of Murphy Beds from a brand that consumers trust with their comfort, style, and wellness-- Casper.
There is a need for space flexibility due to working from home, and this need will continue due to the lasting effects of the pandemic.
OFFICE IN THE BEDROOM
The home office in the bedroom has created a wellness gap, affecting the ability to mentally separate work, home, and sleep.
MULTIFUNCTION ≠ COMFORT
While on paper flexible furniture options are a solution, they are not yet mainstream and lack easy access to style and comfort.